Expanding Luxury Villas Through New Strategy, Identity and Website Design
Deliverables
Naming
Logo Design
Brand Identity
Print Design
Website Design
![Tranquil1](https://insigniada.com/wp-content/uploads/2023/12/Tranquil1.jpg)
![Tranquil2](https://insigniada.com/wp-content/uploads/2023/12/Tranquil2.jpg)
![Tranquil3](https://insigniada.com/wp-content/uploads/2023/12/Tranquil3.jpg)
Mission & Challenges
![Tranquil4](https://insigniada.com/wp-content/uploads/2023/12/Tranquil4.jpg)
![Tranquil5](https://insigniada.com/wp-content/uploads/2023/12/Tranquil5.jpg)
![Tranquil6](https://insigniada.com/wp-content/uploads/2023/12/Tranquil6.jpg)
![Tranquil7](https://insigniada.com/wp-content/uploads/2023/12/Tranquil7.jpg)
![Tranquil8](https://insigniada.com/wp-content/uploads/2023/12/Tranquil8.jpg)
The Output & Impact
%
Brand Awareness
%
Revenue Growth
%
Customer Engagement
After we’ve analyzed the competitors in the surrounding area, we developed the brand’s voice and messaging upon the target persona we crafted together with Faustina. The brand is visualized to be simple and direct, so the name directly reflects the resort as it really is, a luxurious heaven to completely relax your mind and body while you are on a vacation. As per the brand identity, it was based on the colors of Huatulco, greenery of the mountains and palms, combined with the glorious sand and crystal clear water from the beaches. The logo idea is luxurious, modern and easily recognizable. The website was designed in the same relaxing luxury spirit, so you could feel the vibe of the Tranquil and Huatulco from the moment you accounter their brand online.
Although Tranquil just relaunched as an established luxury villas accommodation, it’s already the talk of the town, and they have even attracted the attention of some decoration and travel magazines. A great start for the next summer season!
![Tranquil9](https://insigniada.com/wp-content/uploads/2023/12/Tranquil9.jpg)
![Tranquil10](https://insigniada.com/wp-content/uploads/2023/12/Tranquil10.jpg)
Client’s Words
– Faustina R.A. | Tranquil Luxury Villas
![Tranquil11](https://insigniada.com/wp-content/uploads/2023/12/Tranquil11.jpg)
![Tranquil12](https://insigniada.com/wp-content/uploads/2023/12/Tranquil12.jpg)
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