Expanding Luxury Villas Through New Strategy, Identity and Website Design

Deliverables

Brand Strategy
Naming
Logo Design
Brand Identity
Print Design
Website Design

Do you ever just wish to relax in nature, to swim in the sea while looking at the magical mountains? Welcome to the Tranquil Luxury Villas, a beautiful resort that lies in Huatulco, on the pacific coast of Mexico. While you are enjoying all the benefits of these hedonistic villas, make sure you don’t miss the resort’s restaurant, where they work only with the fresh and local ingredients.

Mission & Challenges

Faustina (the manager) reached out to us, as they were slowly growing and realized that they need an appropriate brand representation which is equally as stunning as their resort and nature around it. A whole new setup was required, from name, to a full on brand strategy with positioning, voice, messaging and visual identity.

The Output & Impact

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Brand Awareness

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Revenue Growth

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Customer Engagement

After we’ve analyzed the competitors in the surrounding area, we developed the brand’s voice and messaging upon the target persona we crafted together with Faustina. The brand is visualized to be simple and direct, so the name directly reflects the resort as it really is, a luxurious heaven to completely relax your mind and body while you are on a vacation. As per the brand identity, it was based on the colors of Huatulco, greenery of the mountains and palms, combined with the glorious sand and crystal clear water from the beaches. The logo idea is luxurious, modern and easily recognizable. The website was designed in the same relaxing luxury spirit, so you could feel the vibe of the Tranquil and Huatulco from the moment you accounter their brand online.

Although Tranquil just relaunched as an established luxury villas accommodation, it’s already the talk of the town, and they have even attracted the attention of some decoration and travel magazines. A great start for the next summer season!

Client’s Words

As soon as we had a first Skype meeting, I sensed a feeling of genuine interest and empathy from Ivan. He was understanding and listening our pain points from the day one. Afterwards, he and his team crafted a vision for the expansion of Tranquil villas, which we agreed on. Couldn’t be more happier with the outcome they produced, the final visual system is accurate image of our brand, voice and values. Even during these uncertain times, things are better as we are finally established ourselves as a full service of luxurious villas here in Mexico. Thank you once again Ivan, you are very welcome to stay here in Tranquil!

– Faustina R.A. | Tranquil Luxury Villas

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