Growing Sustainable Organic Tea With a New Logo and Packaging Design
Deliverables
Logo Design
Brand Identity
Packaging Design
Santai is a well established sustainable tea production company, based in Malaysian region Cameron Highland. To satisfy the demand for more tea types, they expanded the production to 5 branches: Black, Green, Fruity, Flower and Rooibos. The whole production is based on organic and fair-trade principles. Not only that, but they give 5% back from each sale to support their local community and other businesses.
Mission & Challenges
The mission was to convey owner’s dreams and vision into a sustainable, modern and light packaging. It also had to be distinguishable from the other brands on the market, since Santai’s tea leaves quality is on the higher spectrum when comparing to their competitors.
The Output & Impact
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Brand Awareness
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Revenue Growth
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Customer Engagement
We recommended using metal rounded tubes combined with the wooden caps and paper labels. Since the packaging is metal it can be recycled multiple times, and filled once again directly at the Santai’s plantations. Along that, we crafted a unique bronze/goldish color scheme along with the letter S leaves based logo, which suits perfectly with the colorful labels that change with the tea flavour. Previously, they were selling only to the local restaurants, bars and people, while after the rebrand they started partnering all around the Malaysia and gained some interest from tourists and international investors as well. Seems like a bright future ahead of them and I can’t wait to try one of these teas!
Client’s Words
We are so glad that we decided to rebrand and update our visuals! Not only that, but finally our teas got the packaging they deserve. We believe that with our new positioning and proper visual presence, we’ll be able to attract new investors, so we can help local people even more. Ivan and his team made feel us very welcome and the process was smoother than expected, everything was transparent from the beginning until the end. P.S. My favorite part was how Ivan made intelligent logo combining letter S with leaves into unique shape!
– Adam, Founder | Santai Tea House
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