Showcasing the African Heritage Through Logo and Packaging Design
Deliverables
Logo design
Brand Identity
Packaging Design
Website Design
Safari Pride Coffee is a gourmet coffee roaster located in Minneapolis, MN that provides a full range of single origin African coffees and blends from the bean belt of Africa, the region around the equator that provides the best climate for coffee cultivation with its warm and moist environment, as well as its rich volcanic soils.
Mission & Challenges
A main goal was to craft a consistent brand, with the logo, packaging and website which will convey African heritage in a simple and luxurious/elegant way. Safari Pride’s main focus is to make African coffee easily accessible to all coffee shops, grocery stores and mainstream people who are willing to pay a higher price for specialty coffee.
The Output & Impact
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Brand Awareness
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Revenue Growth
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Customer Engagement
A properly positioned and established Safari Pride brand with the new logo, packaging and website, which convey the quality of African coffee and cares about the African heritage. We ended up making a lovely symbol which is a combination of lion’s head and coffee mug, and by combining that with various African patterns, a beautiful set of packaging pouches and boxes were achieved. In the end, we also crafted a fully responsive e-commerce website, which offers a variety of their coffee and subscription models.
Client’s Words
Ivan and his team are really qualified designers with great ideas and innovative concepts, also the level of communication and cooperation is really impressive. Highly recommend hiring him and of course, we will collaborate on the next projects.
– Fru Ngwa | Safari Pride Coffee
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