Producing New Elegant Packaging Design to Highlight Women Beauty
Deliverables
Logo design
Brand Identity
Print Design
Based in Madrid (Spain), Obsesión was born from the belief that women deserve to have access to high-quality and organic skin care products that deliver results. That being said, Maria & Valeria created their own. Obsesión products are handcrafted with only the purest ingredients and fresh herbs. They use wildcrafted herbs whenever possible, plant based formulas and no petrochemicals.
Mission & Challenges
Our main challenge was how to design all the products so they representing all the products properly and in the same time look as a cohesive brand. That’s why we decided to ‘connect’ all the designs with the golden waves background, which resembles quality, glow and energy.
The Output & Impact
%
Brand Awareness
%
Revenue Growth
%
Customer Engagement
We’ve come up with the sleek wordmark where the letter ó is combined with the ‘drop’ on the top, which is also used throughout the packaging on product numbers. The whole identity is paired with the modern serif typography and delicate feminine color palette.
Client’s Words
It was a beautiful experience throughout the whole project, we felt really acknowledged and respected. If you need a designer who transform your idea to exactly that what you expected before, he is the man! Response in less than 5h for every mail, very professional and polite. I can’t recommend Insigniada highly enough, really.
– Maria & Valeria Lopez, Founders @obsesión
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