Flourishing Architectural Studio With a New Name & Brand Identity Design
Deliverables
Naming
Logo Design
Brand Identity
DEKOR is an architectural & interior design studio, based in Zagreb, Croatia – that works both on the conceptualizing, as well as on the construction of the projects, being mostly focused on modern and minimalist residential design.
Mission & Challenges
After an amazing growth over the last few years, they decided to rebrand a bit and cement their name amongst the top in our country. Since they started working with the more premium clients, they wanted us to focus on something modern, sleek, and minimal – the way they do their work. Our main challenge was to come up with a catchy name and then project that idea onto the impactful logo/wordmark.
The Output & Impact
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Brand Awareness
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Revenue Growth
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Customer Engagement
We chose to stay in a similar route with their previous name, to keep the connection/resemblance to what it was before. After coming up with a new brand name DEKOR (Croatian for ‘decor’), we ended up exploring a different style of modern wordmarks. Eventually, we came up with a clean sans-serif wordmark with the manipulated letter O into the frame/sides which resembles interior design, architecture, precision and their sleek approach.
The impact is yet to be measured, but they are gaining more and more traction through their new website, articles, and promotions throughout magazines in Croatia.
Client’s Words
Our friend recommended Insigniada after an amazing experience, and what to say – we had the same! We wanted a refresh, after all these years, but we were not sure what and how to do it at all. So glad that we met Ivan in person and had a great pre-collaboration coffee where we sensed that he is not only a professional, but a guy who stands for his clients and really cares about your results, not only how things look. We are currently updating our website, and will gladly leave that up to Ivan and his team, as well as some other marketing and promo stuff we’ll be doing in 2022!
– Ivano Lozancic, Co-Founder / dekor
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