Helping a New Barbershop to Stand Out in The Crowded London Scene.
Deliverables
Brand Strategy
Naming
Logo Design
Brand Identity
Packaging Design
Website Design
Two buddies, since teenagers, Leon and Joseph loved doing fades and various haircuts for their friends. After a few years of experience working for barbershops all over the UK, they decided to open their own ‘republic’ (barbershop). They offer all kinds of hair, beard and moustache services, as well their own branded sprays and creams for customers if they want to continue with the care at home.
Brand’s Mission, Strategy & Challenges
It was up to us to come up with something catchy, both in terms of name and visuals, so they can attract newcomers even when people still don’t know them. Along with the logo, socials, and website, we also had a mission of figuring out the right messaging for their audience, which is mostly higher-profile men from 18-45y.
After having a few meetings with Leon and Joseph, we brainstormed some potential names. They liked the idea of their own ‘space’ or something that they ‘own’ – so we suggested ‘republic’ instead of ‘barbershop’ and that’s how Barber Republic got established. Besides the name, we made a brand image that conveys high-quality, trustworthiness and professional approach.
The Output & Impact
%
Brand Awareness
%
Revenue Growth
%
Customer Engagement
We didn’t want to use something that was too common like barber razors, scissors or pole – so we brainstormed a bit different and cool approach, and ended up with the unique wordmark (typography adjusted) with the moustache added on letter B which now also serves as a cool stamp. Along with that, we used a bold and modern typography – which perfectly pairs with the black/gold color scheme to convey their premium and precise service. Also, we helped them with the labels for their products, which can be bought in-store and online via web-shop through their website, which also serves as a reservation/booking system.
Having more and more reservations, it seems that Barber Republic is finally reaping the fruits of their efforts and experience. Still not measurable, but in general, they have great feedback and the online reservation system works perfectly. Really hoping for them to grow even further, as Leon and Joseph are awesome young guys!
Client’s Words
Really thankful for everything that Insigniada did for us! From the first call we had, until the last minute, we felt empathy and transparency from Ivan and his team. We were unsure how to approach and craft something unique, but they made it so effortless and came up with the amazing logo and visuals for us – can’t even describe how happy we are! Besides the design, they also helped us with the messaging and some consulting feedback and tips on how to gain more customers through social media ads and website, which was highly effective. Once again, thank you and you are welcome for a free haircut anytime! 🙂
– Leon & Joseph, Founders @BarberRepublic
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