11 Signs It’s Time to Rebrand

11 Signs It’s Time to Rebrand

There comes a time when the owner of an established business wonders if the original company logo or name might be doing more harm than good. How can one know for sure? Maybe it’s just a change in staff, the competition or a change in the economy. Here are some...
12 Rebranding Do’s & Don’ts

12 Rebranding Do’s & Don’ts

Imagine the future of your company: Your brand image has been the same since the company was founded, the target marketplace has changed, your brand characteristics are diffuse and your company offers different products and services than it used to. It’s time to...
12 Benefits of Building Authentic Brand

12 Benefits of Building Authentic Brand

Many small business owners have a great product idea and are running full speed ahead to launch their business. However, more important than a single product idea is the actual brand for your business. Branding will help a business to focus on their target market,...