Flourishing a Cool Coffee Brand Through New Unique Illustration and Animations

Deliverables

Logo Design
Brand Identity
Packaging Design

Thunder Coffee is a coffee roastery recently launched by a passionate coffee lover, based in Nevada, US. As Vivian (the owner) is also a passionate traveler, she made various connections and networks while visiting 47 countries so far, so that inspired her to get into touch with people around the world and gather the best possible coffee beans she can.

Mission & Challenges

It was an interesting approach from the beginning, as Vivian vision for the future was to create something unconvential – which can be seen/read from the brand name itself. It was on us how to properly convey the story of thundering/shocking/strong effect that will Thunder Coffee leave on people while trying their coffee.
Vivian wanted something along with the logo, to go outside the box and not use classic sticker labels for the pouches, but rather design something differentiating that will be her trademark along the way.

The Output & Impact

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Brand Awareness

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Revenue Growth

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Customer Engagement

After exploring a few style approaches, we ended up with a cool coffee bean combined with thunder as a main symbol, paired with the grungy and bold typography. Along with that, we’ve made a cool background illustration that conveys the story of ‘coffee factory’ under the rocky Nevada terrain surrounded by thunders. Each coffee flavour is organized by colors of country’s origin.

2 months after brand launched, they are thriving and growing their sales, month by month. Vivian is more than satisfied and wants to work on her website to expand the sales online and influence any stores and bars around her place. The next goal is also to expand throughout the US and establish a solid spot in the coffee industry around US and neighbours.

Client’s Words

Ivan and his team delivered us a stunning logo and packaging design. Exactly what we were looking for. However, more than the quality of work, I admire his patience. This was our first time doing identity and we just bombarded him with questions and requests. And, he obliged by! Also, to mention that everything was under a tight schedule, due to the print timelines, but they made it so convenient and responsive throughout the whole project. I will highly recommend Insigniada to anyone around the cafe. Thank you Ivan!!! 🙂

– Vivian J. King / Thunder Coffee

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