Crafting a Minimalistic Elegant Packaging For a New Nordic Skincare Line

Deliverables

Logo Design
Packaging Design
Website Design
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Sassa is an upcoming Swedish skincare line developed by Ingrid, a passionate dermatologist who has been in the skincare industry for over 10 years. With her experience, knowledge and network of people, she crafted a line of organic high quality products based on oils like jojoba, argan, rosehip, lavander, etc. With her brand, she wants to impact the world and at the same time target women who love to take care about themselves in an appropriate way.

Mission & Challenges

Our main challenge was to keep things simple, yet straightforward and easy to understand for her target audience. Ingrid wanted to keep that Scandinavian minimalism and elegance throughout the packaging, so we had to figure out the bottles and ways of portraying the product info in an affordable way both for her and her audience.

The Output & Impact

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Brand Awareness

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Revenue Growth

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Customer Engagement

We developed a unique monogram based on letters S, coming from the brand’s name Sassa – which in Old Norse means ‘divine beauty’, which we also used for the brand messaging and tagline. Elegant monogram and the identity is expanded with the elipse which is used throughout the whole identity, both packaging and digital elements. For the brand’s colors, we used a neutral palette which conveys elegance and freshness.

Client’s Words

I wanted to start my own venture and I needed a new logo with the labels for my products. After a recommendation from my dear friend, and seeing Insigniada’s work, I hired them for the work – and what else to say, it turned out amazing!
Ivan and his team did that quickly and effectively, along with the beautiful website for me which already gets a bunch of compliments from my network! Will definitely continue to collaborate with Insigniada 🙂

– Ingrid Olafson, Founder of Sassa

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