Setting Up a New Vegan Line of Yogurts for Success.
Deliverables
Logo Design
Brand Identity
Packaging Design
From a long tradition of cultivating hazelnuts in their farm in Oregon, two brothers, John and Steve, decided to take it to the new level and turn to the production of plant-based milk. In addition to many of their hazelnut trees, in 2016 they planted almonds and achieved a partnership with a coconut manufacturer in the Philippines.
Brand’s Missions
Now, all their focus is on Abellana, the high quality plant-based milks and products they specialize in. All of their products are made in eco-friendly and fair-trade terms, in addition to nut content always above 15%. Also, since 2019, all of their packaging is made from organic and recycled materials. Since they grew and entered more stores, they needed a fresh brand identity that would attract more costumers.
The Output & Impact
%
Brand Awareness
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Revenue Growth
%
Customer Engagement
We’ve crafted a logo, which is a combination of letter A, tree, leaves and a globe. We’ve setup a main pastel blue color scheme, accompanied with the other nature tones like greens and browns to pair with other plants and flavours. For all three products we’ve used fresh images of coconuts, almonds and hazelnuts paired with the creamy milky wave.
Client’s Words
Working with Ivan was both a pleasure and an honor. He was kind yet professional, understanding and patient. He took all of our ideas and requirements and delivered a tasteful and stunning end product. He’s very creative and easy to work with. If you need someone who works efficiently, produces quality work, and delivers on time then Ivan is your guy. I look forward to working with him in the future in expanding my brand to even greater scales!
– John Benson & Stephen Benson | Abellana
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