Helping a Beauty Brand to Effectively Stand Out in The Amazon Market
Deliverables
Logo Design
Brand Identity
Packaging Design
Product Images Design
Based in the UK, Dermagen is an Amazon-focused brand specialized in sourcing the highest quality collagen ingredients, including high-grade grass-fed bovine, hyaluronic acid and other natural ingredients. Dermagen stands for health and appearance in an organic way, as they emphasize that natural beauty stems from the inside out.
Mission & Challenges
Our main mission was to come up with a feminine rebranding of the product, to properly adjust the appearance of the product so it attracts the right target audience. It was on us to come up with a catchy name, then pair it with lovely, memorable and conveying visuals that will grab attention of the buyers while browsing Amazon for collagen products.
The Output & Impact
%
Brand Awareness
%
Revenue Growth
%
Customer Engagement
The final outcome is a sleek revision of previous dull packaging, made with appropriate color scheme and popping typography. We’ve used a combination of pastel purples and popping pinks to match the target audience properly. The logo symbol is a glowing star, resembling shining from the inside out, paired with the modern sans-serif typography. Packaging itself is pretty straightforward, with some added metallic touches on the edges to emphasize it even more.
After the product relaunch, their sales went up by astonishing +122% in comparison to the previous months. Along with that, they are now much higher in the search results when typed ‘collagen pills’.
Client’s Words
I was searching for a designer to handle our update of the collagen brand we launched recently, as I realized we are rocking with the product, but unfortunately (or fortunately) the design wasn’t on the level as the product itself, so after I stumbled upon Insigniada’s work, I knew we’ll be a great match. After the first meeting, we clicked greatly and everything went on it’s own. After going thru some logo and label ideas, we chose the last one and refined it until it settled perfectly. Me and the whole team are so happy with the final outcome! Will be reaching out next year for our next product launch 100% 🙂
– Martin Bradshaw, Co-Founder / DermaGen
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