Flourishing Vegan Chocolate Brand in The Uprising Sustainable Community
Deliverables
Naming
Logo design
Packaging Design
Social Media
Website Design
La Choc is a California-based artisan chocolate maker creating delicious vegan chocolates, with love – by hand. From bean to bar, every chocolate of La Choc is made with an unwavering commitment to the highest quality ingredients and sustainable business practices.
Mission & Challenges
Andrea (owner)’s dream was to craft the most delicate dairy, gluten and sugar-free chocolates, made without animal ingredients. She wanted to get a premium brand name and feel, so when customers interact with her brand they feel the quality and importance of every ingredient too. Our main challenge was to come up with a simple, yet unique packaging which will stand out nicely on shelves and amongst other competitors, all that with minimalist style and sustainable materials.
Packaging Exploration
After we’ve settled down on the name and logo (this time from first concept!) we explored several color scheme options and ended up with the chocolate-nuts shades of (mostly) brown color. These can be seen throughout all the packaging and website. Besides that, we presented 4 label/packaging options for the chocolates, from where one of those is minimalistic while the other ones are kind of wavy resembling the fusion of ingredients and orgasmic experience while eating the chocolate.
The Output & Impact
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Brand Awareness
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Revenue Growth
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Customer Engagement
Andrea ended up choosing version 3 from where we explored additional complementary colors that will go along with the flavours and fruits/nuts that are part of these premium chocolates. The main idea was to have a prominent symbol + wordmark, but also put some emphasis on the label itself, where the percentage of cacao is highlighted. On top of that, we’ve made a golden badge to let people know that LaChoc’s chocolates are 100% from organic and vegan sources.
Client’s Words
I’ve met Ivan through our mutual friend last year’s summer and back then I couldn’t imagine that we would build my new brand together and craft this amazing chocolate! Ivan is a chocolate lover himself and we immediately clicked when I messaged him about my new venture. The whole experience was so fluid, informative and helpful both in design and marketing aspects. Many thanks to Ivan and his team who over-delivered my expectations! See you (and work once again) soon Ivan! 🙂
Andrea Gonzales / owner of La Choc
