When you look at something good, there is something about it that makes you label it as 'good'. Then, if you find something superior with nothing better, then you ...
There comes a time when the owner of an established business wonders if the original company logo or name might be doing more harm than good. How can one ...
Imagine the future of your company: Your brand image has been the same since the company was founded, the target marketplace has changed, your brand characteristics are diffuse and ...
