Cake & Roses

Cupcake store Branding

Cake&Roses is a cupcake store that makes custom cakes and cupcakes, but also, offer party services, baking classes, and bachelorette events. The owner wanted to be different than usual cupcake and baking related logos. Preference was something more modern looking/feeling. Also, a rose was something that had to be a part of the brand image.


Through their new brand image and presence, we wanted to convey that soft and friendly feel, something as you would get when your mother or grandmother make a cake for you and your family/friends. We avoided generic cupcake style of logos and focused more on a rose, combined it with a blush and light pink color scheme.

That resulted with a consistent and very pleasing to the eye complete visual identity that is ready to rock the world so they can offer their sweets to the world! 🙂

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