Burger BrosAmerican burgers & fries
‘Burger Bros’ is a food truck with a difference. Brothers Howard and Marco serve up quality, American-style burgers and fries. Their food has proven really popular, and now they’ve got some capital available for a full brand update. The brother’s USP is the juiciness of their burgers, and their unusual toppings: the New Yorker (parmesan & pepper), the LA (rosemary & garlic salt), and the Deep South (cray fish and seafood sauce).
Brothers were looking for an American-style logo that represents the quality of their home-made products, and they were pretty keen on using some illustrations of burgers (and fries). They wanted something with a unique typographic instead of their old system typeface logo, which they hated.
The truck travels around the country and is usually at all the biggest festivals in the summer, so it was really important that their branding is on point so that they stand out amongst the crowd.
We decided to create various elements and variations for Howard and Marco. Typography based logo with a “burger stamp” turned out as the main logo and they love it! Burger with American flag/pick turned out as a great stand-alone brand symbol as well. Black/yellow color scheme is chosen to resemble their positivity, warmth, and passion for making high-quality burgers.