Uncle Beccs
Logo design, Brand Identity, Print Design, Packaging
How Uncle Beccs Income Grew by 144% After Successful Branding
Uncle Beccs is a fast-food restaurant that has a specialized menu of burgers, fries and milkshakes. They offer customers a mouth-watering tender and juicy beef patty at the center of a golden brioche bun. Milkshakes come in dynamic flavors chilled in silver cups or takeout cups topped with whipped cream and chocolate toppings and flavors
The Mission
The main objective was to create something distinctive, modern and fresh to help Uncle Beccs stand out from their competitors that were already in the ‘game’. The logo/identity, colors and typography had to be adaptive to various formats and elements.
Design Challenges
Initially, we presented 5 concepts/directions to Yakub & Mukhtar (the owners), and they were mostly based on unique typography with different burger shapes and dynamics. And we thought the bright red would be the best possible solution for them. However, we ended up changing the color direction a bit, and ended up with a vibrant yellow, which has more sense for their brand – the cheese, fries, distinguish more from the competitors, etc.
The Output
We ended up with the beautiful black/yellow brand identity with drooling juicy burger as the main symbol. The identity works great with all 3 color combinations – black, yellow and white. The yellow makes a beautiful final touch of joy and juiciness. Typography is set up as bold, using font Barlow, to complement their confidence and pride about the burgers they make. Also, we developed a pattern that can be used for various purposes like wraps, business cards, letterhead, envelope, etc.
The Impact
They just started, fresh and without any visual identity established. Been working like that for the first 3 months. After a successful branding and launch, within just 2 months their income grew by 144%.
High Quality, Tender, Refreshing
The new visual system is a blend of vibrant yellow color with blacks, using the juicy and drooling burger as the main symbol. We also developed a pattern which is used for their burger wraps, cups and other elements.
A Word From the Client
Honestly, we didn’t know exactly what we are looking for, so Ivan took us to the journey and after having a few consulting sessions and discussions, he crafted initial designs for was.
Some of these were close to what we had in mind, and others were his ideas, and we ended up liking his better than what we had thought up!
He was incredibly easy to work with, open to anything we suggested and responded insanely fast, either with communication or other potential design directions and stuff. Couldn’t be happier!
Yakub & Mukhtar, Owners | Uncle Beccs
