Rich Bridge Residence
Logo, Brand Identity, Stationary & Print Design
How We Helped Rich Bridge to Expand & Get More High-Profile Clients
New-built Rich Bridge is a prestigious residence that consists of a spa, restaurant and luxury hotel rooms with an amazing overview of the famous Nigerian bridge.
The Mission
The objective was to create a visual identity that will convey the elegant design of residence and their love/passion for guests/employees. Also, it had to be easily recognizable/simple so it can be used on various stuff like signs, cards, menus, robes, towels etc. in the same shape.
Design Challenges
Felix (the owner) was keen to make it simple and easy to apply throughout the whole residence visual system. But also, he wanted to incorporate the idea of a bridge, without having any bridge incorporated in the logo.So we had to brainstorm potential ideas on how to execute that. We ended up with a lovely emblem & RB monogram style with the crown on top that is easily recognizable and perfectly portraits their elegant and luxurious place.
The Output
A simple RB monogram and a crown that can even stand-alone separately is the base of the brand image, that is inspired by the grandiosity and the beauty of the bridge. R, that is, like a bridge, connected with the letter B represents a bond between environment and modern residence design. The typography and the color scheme complement the brand image by adding a touch of elegance and luxury to the brand itself. The golden/red color scheme is a reflection of the residence’s elegance and elite service that is served to all Rich Bridge’s guests, through passion and care for the whole time.
The Impact
Our approach and new visual identity resulted in a 47% increase in online bookings within first 6 months, as well as much higher engagement on their social media – on average from 15 likes/post to the 65/post.Not only that, they started having their first international celebrities staying in their hotel, which is a major self-esteem and authority boost.
Elegance, Luxury, Modern
The new brand identity is a combination of perfect geometric RB monogram with a lovely crown/shield style, which combined with burgundy and goldish color scheme ideally suits their elegant and high-quality service.
A Word From the Client
Ivan is very professional from start to finish. We needed a very flexible designer who was willing to take the time to understand our brand and vision. Ivan was very supportive throughout the creative process and worked hard to help us find what we were looking for. I highly recommend his services, especially for those who care a lot about branding.
Felix A, Owner | Rich Bridge Residence
