Motion
Naming, Brand strategy, Logo design & Brand Identity, Packaging
Development of Motion Brand to Outperform the Sports Supplement Industry
Motion is a UK sports supplement brand for everyday performers. Crafted with a flavorful, vegan-friendly ingredients Motion wanted to move away from the bland taste and artificial ingredients that are usually associated with the way people think of the sports supplements. Organic, plant-based ingredients help to boost energy and affect the body and muscles even while resting. Motion stands for a healthy lifestyle, enhanced performance, and excellent results.
The Mission
For the name, we wanted to create a name that represents the brand’s core. Amongst the other ideas such as Ignite, Agile, and Active, Motion best reflected the key features of the brand: movement, performance, and energy. After that, the objective was to create distinctive and memorable brand visuals using the minimalistic approach.
Design Challenges
The main challenge was how to create something dynamic and visually appealing, while also keeping it simple and minimalistic on their packaging. We crafted that by using an abstract 2-line letter M logo, which beautifully expands and work on the packaging and other elements like uniforms, apparel and stationary.
The Output
Besides building a name and brand from the ground up, we crafted a complete visual identity and packaging for their pouches and bottles. Motion lime color also conveys brand’s positivity, vitality and energy – so when we blended that with a combination of clean and modern typography it resulted in an upcoming top-notch international sports supplement brand.
The Impact
They’ve just recently launched and the brand is already getting mentioned in UK sports and nutrition magazines and websites. They already made an impact with positioning and selling their products within 10+ online shops and retails. Also, so far, the review of their products and visual presence is rated at lovely 9,7/10. Great start, and we are looking forward to gather an update within 6-12 months!
Movement, Performance, Organic
The end result is a lovely minimalistic, fresh and natural brand positioned as a high-quality sports supplement brand for everyday performers. Through it’s visually appealing presence and identity, along with the quality of their products, Motion brings out the best performance from active healthy people.
A Word From the Client
Ivan isn’t just a graphic designer who helps you to create a logo. He becomes a part of your team that helps you bring your vision to life. Working with us on the whole branding, starting from the name itself (which we absolutely love!) and being patient with us and our questions is something really admirable that he’s done for us. When it comes to design he consider everything from your audiences to your brand image. He communicated well their creative process and we’ve astonished by the end result. Already getting a lot of positive feedback and I’m so excited to expand our brand now! If you are looking for someone that has your company’s overall brand image and an end in mind, Ivan is your guy. Will be working with him in the future.
Love and cheers from Michael & Motion teams
