Hexagons
Logo, Brand Identity, Stationary & Print Design>
Bringing the Hexagons to bigger enterprises
Founded in 2002. in Washington under the name Stevenson Design Studio consisted of three designers. In 2014. another three designers became a partner with Stevenson and they’ve decided it was time for a rebranding due to merge of two companies. Hexagons interior design & architecture studio today consists of six team members (hence, the name Hexagons) dedicated to a minimalist and high-class design. As they branched their company, they also expanded their target audience to larger corporations and institutions.
The Mission
Design Challenges
The company is actually one of the oldest in the business, but because of their outdated visual language, they weren’t prominent amongst the many competitors. The main challenge was how to convey their 20+ years experience and knowledge through the design and visual language, so they can establish themselves as a top-choice amongst all the WA interior design firms, which are taking their customers only because of the better visual identity, web presence and marketing efforts. Even though at first they wanted a more old fashioned and classic design, after reviewing our three style scapes, the team has decided they wanted a more modern and simple design.
The Output
The team was looking for a simple, well-executed design to reflect their work, as well as their company. After two creative conversations, a brand messaging session with the team we delivered three options. They decided on a simple, geometrical logo and further direction of a brand. After that, we built a new visual identity, website and other business materials like business cards and commercial materials.
The Impact
The brand wanted to attract more high-class clients, and they did. Within three months, they signed the contract with one of the Fortune 500 companies. Not only that, because of the new website and the social media identity system the number of visitors skyrocketed by 128% in the last three months, and the bounce rate dropped by 34%.
Confident, Successful, Attractive
The new brand identity is a precise, geometrical shape of the hexagon in monochromatic colors with a splash of bronze gold, which perfectly represents the brand and their perspective on design approach as a branch of work in which symmetry and minimalism prevail.
A Word From the Client
Awesome! Really fast and professional service. Definitely will cooperate with you guys again and would highly recommend to anyone who is looking for a professional and appropriate brand image. Not only Ivan is a creative and an open minded young professional but also a very good project manager, proactively seeking for best answer to a client’s questions and concerns. The results are already pouring on, we’ve more than doubled our website visitors and the hightlight of our new branding – we signed a deal with one of our first Fortune 500 biz. Couldn’t have asked for this to have gone any better.
Mark Stevenson, CO-Founder @Hexagons
