Flame Burgers
Logo design, Brand Identity, Print design & Packaging
Reaching Success in Abu Dhabi & UAE Fast Food Industry
Each day, their ingredients are freshly chosen from the local market. The special mix is made in the shop on the same day and this gives a delicious taste to everything. The menu is very limited and focused on a few varieties of burgers and hotdogs along with the special blends of juices that their chefs have made.
The Mission
Flame Burgers was just about to open, in a more local place – nearby Abu Dhabi. Ali (the owner) reached out to us, as he wanted to establish his burger place with a professional image to portrait their story accordingly.He wanted us to create something that will resemble the passion, fire and juiciness that will be produced by them. Something iconic. Just like a good ol’ American burger.
Design Challenges
We had to figure out how to create a simple and striking identity that will easily translate to all of the potential merchandise and food – things like paper wraps, delivery bike, uniforms, interior wall design, etc. So we decided to create a stamp-style logo design, along with the vintage funky pattern and icons that are used throughout the whole brand to represent their products and vibe. Some of the other challenges was also choosing the right set of typography, both for the logo and their other print materials, so we ended up having 3 rounds of explorations until we found a perfect combination.
The Output
The outcome was a flaming, melting & juicy burger that is applied through every brand element to assure the brand consistency. We’ve developed 2 variations, the main one that works as a rounded stamp style – and the secondary logo that is more of an iconic flame burger. The typography is a clean combination of sans serif and organic/retro style font and it gives a bit retro/vintage, but also a modern style to be consistent on their social media presence. A pattern is created from various elements, typography and food illustrations that they’ll produce and it’s used as a wrapper and paper on various elements.
The Impact
From what we’ve heard from Ali – they started amazing! First months are going awesome and their first food event/booth was a complete success, as they finished as #2 fast food place from #20 total!
Fresh, Passionate, Juicy
The whole collaboration was amazing. We ended up perfectly positioning them as a passionate brand who cares about fresh meat and products, bringing out the juiciest burgers out there.
A Word From the Client
I had some cheap logo downloaded from the stock site – however, I wanted to have a fully professional representation of my place, so I decided to reach out to Insigniada. I’ve never hired someone for this kind of services, so I wasn’t sure what to expect. Not only the whole process went so smoothly, but also with a great dose of trust and relaxed feeling. Ivan was really cooperative, communicative and the outcome is even better than I imagined. We are already getting high praises for the visuals, especially the cool pattern! 🙂
My 100% recommendation for anyone who is looking for a friendly service with a professional outcome. Will be reaching out soon to cooperate once again.
Ali | Owner @Flame Burgers
